A need to keep growing drives
After earning a Bachelor’s Degree in General Business and Finance and a Masters Degree in International Business, working for two different companies, and having two children, Kristin McGovern made the decision to buy a company and strikeout on her own.
Facing every young mothers dilemma in 2006, McGovern recalled, “I wanted to see if I could find something that offered more flexibility (for me) to stay with my kids.”
McGovern was also motivated to leave the restraints of corporate life and to “…find something that offered the opportunity to use my skill set. I also wanted to start my own business.
“I had watched my dad (Jim Miller had started his own real estate development firm) and thought, ‘that is something to aspire to.’”
McGovern, a good cook and baker (thanks to her mother Toni Miller), had started to focus on eating healthy and that morphed into caring about what went on the body as well as what was eaten. All of her desires came together when McGovern met a woman who was looking to sell a natural skin care company that she had conceived.
Purchasing the company, Garden Girl Skin Care, was the easy part about starting the business. Eventually McGovern reviewed the existing product line and purged much of it leaving her the daunting task of developing, testing and marketing all new products.
Among the challenges facing McGovern was the need to study and learn all the federal regulations for labeling skin care products. She also needed to find companies that would manufacture, to her specifications, the over 50 products she was going to be selling.
McGovern had experience in marketing strategy from her years of working in the corporate world, but she still found herself pulling out her old textbooks to review strategies and talking to friends who were willing to give her good advice. One friend had experience in the retail world and McGovern received some good tips from that person on how to approach stores and convince them to carry her product line.
She also found herself and some friends out there beating the bushes, working craft fairs, open markets and doing house parties to sell the product.
Just as things were starting to go smoothly the recession hit in 2008 and the sales started to slow down. This would have been a crushing blow to some people, but McGovern, who is known for her positive attitude, just regrouped and when the opportunity came to rejoin a company she had worked for previously she took it, first as a consultant then as apermanent employee, while running Garden Girl on the side. Nine years later, after the company was acquired and relocated,
McGovern once again returned to marketing consulting and has now formed Miller Marketing Insights Along the way, McGovern was able to take on other consulting clients and has now formed Miller Marketing Insights.
“Over the past year I have made a big effort to network heavily. I have been very fortunate the more projects I get the more opportunities start coming my way,” McGovern said.
McGovern is very quick to credit her husband, her children, her parents and her siblings for the support they have given which has allowed her to continue to follow her dreams.
I see things with an optimistic eye,” McGovern said. “I developed a positive attitude from my parents and I have faith in people and the world.”